Why Your Marketing Pipeline Plan Is Likely Wrong

Why Your Marketing Pipeline Plan Is Likely Wrong The risk of incorrect assumptions to your marketing pipeline performance In our previous blog post, we argued that ‘qualified pipeline’ as opposed to MQLs should be true north for the modern CMO. We also discussed that while most marketers intuitively understand this concept, tracking pipeline is hard […]

Why Qualified Marketing Pipeline Is ‘True North’ for the Modern CMO

Why Qualified Marketing Pipeline Is ‘True North’ for the Modern CMO MQLs are insufficient for the modern marketer’s needs. To drive revenue, you must begin with the end in mind. Few CMOs would disagree that revenue is the true measure of marketing’s success. And yet your marketing team is likely hard at work generating MQLs […]