Survey Report | 2020 State of Revenue Driven Marketing
Survey Report | 2020 State of Revenue Driven Marketing 2020 has been an unprecedented year and seemingly overnight, a roaring economy was brought to its knees due to the outbreak of the COVID-19 pandemic. Like other functions, B2B Marketers had to adapt and shift their strategies in response to the rapidly changing business environment. We […]
How B2B marketing leaders are hitting revenue goals in the post-pandemic world
How B2B marketing leaders are hitting revenue goals in the post-pandemic world 2020 has been a year like no other. The COVID-19 pandemic stalled economic growth, and caused a precipitous drop in business and consumer confidence. How have B2B marketing leaders responded? How have they shifted their marketing strategies, resources and tactics to achieve […]
Building Pipeline in an Overcrowded Cybersecurity Space
Building Pipeline in an Overcrowded Cybersecurity Space “As a CMO at a rapid growth startup, my first focus is on revenue, and my second priority is repeatability. Revenue without repeatability is great in the beginning, but repeatability is what you need to scale. We turned to Fortella to help uncover revenue trends, identify problem areas, […]
Nowhere Left To Hide: Revenue Driven B2B Marketing Has Arrived
Marketing Planning & Budgeting Tips For a Successful 2021 At present, most CMOs are on track to fall short of what their investors and fellow executives expect of them. The gap between what’s technologically possible with modern MarTech and what most CMOs can deliver is widening. As budgets rise and toolsets grow more powerful, there […]
Replacing Spreadsheets with Modern Marketing Pipeline Management
Replacing Spreadsheets with Modern Marketing Pipeline Management The marketing team at 8×8 had to turn corporate bookings goals into pipeline plans for an array of product lines and segments. It was a challenge to build so many individual plans, but also to forecast out a year-and-a-half for each. Their solution was a complex spreadsheet that […]
Top Demand Generation Tactics in a COVID World
Top Demand Generation Tactics in a COVID World Demand generation is tough at the best of times. But the continuing pandemic disruptions and uncertainty have marketers facing unprecedented challenges to capture customer interest and generate demand. Pipelines are diminishing. Deals are getting delayed or cancelled. Customer behaviors have changed. Budgets are under pressure. So […]
Five Rules of Revenue Driven Marketing | A roundtable discussion with 8×8 and Poly
Five Rules of Revenue Driven Marketing | A roundtable discussion with 8×8 and Poly Watch this round-table conversation between Venkat Nagaswamy, Global VP of Marketing at 8×8, Chuck Boynton, CFO at Poly, and Rahul Sachdev, Co-founder & CEO at Fortella, on how to evolve Marketing into a strategic engine of growth. They discuss how Revenue Driven […]
The CMO’s Definitive Guide to Revenue Driven Marketing
The CMO’s Definitive Guide to Revenue Driven Marketing Leads have been the currency of B2B marketing for a long time. So, marketing strategies, processes, and tools have all been designed to revolve around lead flow, with the assumption that generating and nurturing enough leads, given past pipeline conversion rates, will enable Sales to meet corporate revenue […]
‘Golden Egg’ Opportunities For Demand Generation in Uncertain Times
Golden Egg’ Opportunities For Demand Generation in Uncertain Times. I know we’re all a bit down lately, particularly with Easter having just passed, and all of us unable to congregate and celebrate together. While we’re all experiencing coping difficulties personally, we’re also feeling the effects of COVID-19 and social distancing in our businesses. But instead […]
Finding ‘hidden pot of pipeline gold’ during times of COVID-19
Finding ‘hidden pot of pipeline gold’ during times of COVID-19 Recently I was speaking to the CMO of a technology company, who was stressed out about a major trade conference being cancelled. Her company is a key sponsor for the conference and had plans to create significant sales pipeline through that event. Her company is […]
